Kadoa is an AI data extraction technology by Looria team. I was tasked to come up a new brand, targeted at software developers (B2B, unlike Looria, which is B2C).

The competition in this market is high, and I wanted to create a brand that would be unique and stand out from the crowd, but remained "normal" enough not to scare off potential clients.

The design elements I decided to use are:

• A screen split into halves with dark blue and white — the split line transforms into waves below the fold;
• A modern monospaced font, slightly resembling a code editor.