Kadoa is an AI data extraction technology developed by the Looria team. I was tasked with creating a new brand targeted at software developers (B2B), unlike Looria, which is B2C.

The competition in this market is fierce, and I aimed to create a brand that would be distinctive and stand out from the crowd while still appearing 'normal' enough not to deter potential clients.

The design elements I decided to incorporate are:

• A screen divided into halves with dark blue and white; the division line transitions into waves below the fold.
• A modern monospaced font, somewhat reminiscent of a code editor.

After observing significant demand for Kadoa from enterprises, we decided to refine the brand to enhance its appeal to enterprise customers.